LABROOTS 2025 MEDIA KIT

Hybrid Events

Hybrid Events

Labroots is here to help you go HYBRID.

What is a hybrid event? How can you be a pioneer in the hybrid event space? Labroots is here to make it happen. Bring a global audience to your local event with integrated hybrid event features. We can help you go hybrid.

Table of Contents

What is a Hybrid Event?
Hybrid vs. Virtual
How Labroots Can Help You Go Hybrid
Continuing Education Credits

Facts & Figures



Users

5 Million

Average Website Sessions

15 Minutes
42 Seconds

Average Webinar Sessions

28 Minutes

Average Virtual Event Sessions

3.85 Hours

Average Custom Virtual Event Sessions

2.91Hours

Average Hybrid Virtual Event Sessions

2.67 Hours

User Sessions

585K Monthly
1.2 Million Annually

Page Views

1.2 Million Monthly
14.1 Million Annually

Social Media Followers

2.53 Million+

Opted-In Newsletter Subscribers

645K+*

* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

User Location


North America: 52%

Asia: 19%

Europe: 18%

South/Central America: 5%

Oceania: 4%

Africa: 2%

User Institution Type


Academia: (University/College) 30% (1.6M)

Hospital/Medical Center: 25% (1.3M)

Commercial/Industry:
(Biotech/Pharma/Life Science Company): 21% (1.1M)

Private: (CRO, CMO, Research Institute)16% (811K)

Government: 6% (305K)

Other: 2% (112K)

Job Titles


  1. Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (356K registrants)
  2. Consultant
    2% (98K registrants)
  3. Core Facility Manager
    3% (145K registrants)
  4. Education Specialist 10% (498K registrants)
  5. Engineer 4% (207K registrants)
  6. Executive Management 4% (209K registrants)
  7. Lab Management 12% (611K registrants)
  8. Nurse 2% (98K registrants)
  9. Physician/Doctor/Medical Expert 9% (463K registrants)
  10. Principal Investigator/Post Doc 4% (199K registrants)
  11. Purchasing/Procurement 2% (97K registrants)
  12. Research Scientist/Researcher/Scientist 22% (1.1M registrants)
  13. Student 13% (662K registrants)
  14. Other 7% (360K registrants)
+

Content Categories Trending Articles / Webinars / Virtual Events / Users


Health & Medicine: 11,445 / 5,446 / 406 / 830,753

Cell & Molecular Biology: 4,964 / 960 / 100 / 461,448

Technology: 4,675 / 455 / 65 / 410,769

Genetics & Genomics: 3,495 / 692 / 85 / 303,805

Microbiology: 3,501 / 613 / 58 / 277,371

Neuroscience: 3,951 / 464 / 44 / 298,820


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Plants & Animals: 3,906 / 154 / 16 / 336,532

Earth & The Environment: 4,127 / 73 / 15 / 216,910

Cancer: 2,884 / 726 / 89 / 505,293

Clinical & Molecular DX: 3,067 / 744 / 117 / 325,861

Immunology: 2,717 / 830 / 90 / 239,250

Chemistry & Physics: 3,457 / 154 / 38 / 421,677


Drug Discovery & Development: 2,688 / 590 / 83 / 305,049

Space & Astronomy: 2,662 / 10 / 1 / 151,398 / 180,353

Cardiology: 1,947 / 146 / 33 / 271,615

Cannabis Sciences: 1,338 / 198 / 24 / 171,228

Target your audience with ease!

Use Labroots’ comprehensive Audience Selection Form.

Checklist image

What is a Hybrid Event?

The truth about hybrid events is that the possiblities are endless. It's difficult to fully define a hybrid event because it can be any combination of physical or virtual attendees, booths, and presentations with virtual audiences, posters, webinars, and more.

So why are hybrid events so exciting if no one can define them? If the recent pandemic has shown us anything, it's that a virtual event presence, no matter the extent, is extremely valuable to event organizers. This online component not only increases visibility to a global audience but to also ensures that every attendee feels safe and connected.

Hybrid events aren’t bound by the limitations of solely in-person events. Where physical attendance may be geographically limited with a physical event, hybrid events are accessible to a broad audience. Event presentations, whether on-site or virtual, can be streamed for a virtual audience, and event features, such as exhibit halls, poster halls, photo booths, and more, create an interactive experience for both physical and virtual attendees.

We leverage the Chati platform, which is a flexible and scalable virtual event builder & platform to host our hybrid and virtual events.

Hybrid vs. Virtual

But why not just produce a virtual event? If that's what you want, then Labroots would be happy to help you, but let's dive into the differences between hybrid and virtual events and why event organizers are so excited about the potential of hybrid events.

Hybrid events have been around for a long time, we just never thought of them as such. Event organizers have been streaming presentations to a virtual audience for years, but now there is the opportunity to not only stream a presentation, but to make a physical event interactive with a virtual audience. Hybrid events marry the on-site features, whether it be presentations, exhibits, polling, etc., with a virtual audience, where event organizers and companies can receive feedback from both physical and virtual attendees.

Virtual events are just that - virtual. Although there are many benefits to hosting a virtual event, specifically the in-depth data tracking, the combination of physical attendance for more intimate meetings and on-site demonstrations, and virtual audiences for more public presentations has shown to be very beneficial for both attendees and sponsors.

LABROOTS TESTIMONIALS

Hear what our clients have to say about their Labroots experience

Read Testimonials

Materials
Delivery

Make documents, power points, and videos easily accessible to your attendees using our virtual briefcase feature.

Additional
Networking

Expand networking opportunities for your attendees through integrated match-making tools & online chat functionality.

Live Audience
Assist

Give your attendees the opportunity to ask questions from their seats, respond to polls, chat with others, & more right from their electronic device.

On Demand Presentations

With our useful On Demand feature, all sessions are available to your attendees at the click of a button.

How Labroots Can Help You Go Hybrid

Labroots has been offering hybrid events since 2008.

That's right, this is something we have always done, providing streaming support for on-site presentations, and creating custom virtual events with unique features that are easily duplicated in a physical format.

Let's talk about features - as mentioned above, a hybrid event can be any combination of physical and virtual attendance and content, but what does this really entail? Explore the physical and virtual feature lists below to start visualizing your future hybrid event with Labroots.

Physical Event Features

  • Physical & virtual integration
  • Labroots personnel on-site for streaming and event support
  • Use of Smart Phone
    • QR Integration
    • Polling and Voting
    • Photo booth
  • Zoom networking and booth engagement

Virtual Event Features

  • Physical & Virtual Integration
  • Attendee tracking
  • Virtual streaming support
  • QR Integration
  • Continuing Education (CE) credits
See More
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Carbon Calculator Repeating Video

NEW Carbon Calculator

You can now add a carbon calulator to your event microsites, showcasing the environmental savings attendees accumulate by choosing virtual.*

*Request a demo to talk about your next event and how to incorporate Labroots' carbon calculator.

Continuing Education Credits

By participating in some of our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.



Professional Acknowledgment for Continuing Education (P.A.C.E.)


All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.

Continuing Medical Education (CME)


Continuing Medical Education (CME) credits are essential for medical professionals to maintain their licensure and stay updated on the latest advancements in their field. These credits are obtained through educational activities which are developed and reviewed by experts in clinical areas, designed to sustain, develop, and increase the knowledge and skills necessary for optimal patient care. CME is a cornerstone of lifelong learning for healthcare professionals, ensuring that their expertise remains current and effective.

Continuing Professional Development (CPD)


Continuing Professional Development (CPD) credits serve as a quantifiable measure of engagement in professional learning and skill enhancement activities. These credits are accumulated by participating in various educational experiences, ranging from formal courses to informal training sessions, and are essential for professionals to maintain their licensure or membership in certain regulatory bodies. CPD credits demonstrate a commitment to continuous personal and professional growth, ensuring that individuals remain knowledgeable and competent in their respective fields.

Continuing Education Unit (CEU)


Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.

American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)


Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.

Learn More About Custom Virtual Events

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