Digital Advertising
Table of Contents
Facts & Figures
Users
5 Million
Average Website Sessions 
15 Minutes
42 Seconds
Average Webinar Sessions
28 Minutes
Average Virtual Event Sessions
3.85 Hours
Average Custom Virtual Event Sessions
2.91Hours
Average Hybrid Virtual Event Sessions
2.67 Hours
User Sessions
585K Monthly
1.2 Million Annually
Page Views
1.2 Million Monthly
14.1 Million Annually
Social Media Followers
2.53 Million+
Opted-In Newsletter Subscribers
645K+*
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
User Location
North America: 52%
Asia: 19%
Europe: 18%
South/Central America: 5%
Oceania: 4%
Africa: 2%
User Institution Type
Academia: (University/College) 30% (1.6M)
Hospital/Medical Center: 25% (1.3M)
Commercial/Industry:
(Biotech/Pharma/Life Science Company): 21% (1.1M)
Private: (CRO, CMO, Research Institute)16% (811K)
Government: 6% (305K)
Other: 2% (112K)
Job Titles
- Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (356K registrants)
- Consultant
2% (98K registrants) - Core Facility Manager
3% (145K registrants) - Education Specialist 10% (498K registrants)
- Engineer 4% (207K registrants)
- Executive Management 4% (209K registrants)
- Lab Management 12% (611K registrants)
- Nurse 2% (98K registrants)
- Physician/Doctor/Medical Expert 9% (463K registrants)
- Principal Investigator/Post Doc 4% (199K registrants)
- Purchasing/Procurement 2% (97K registrants)
- Research Scientist/Researcher/Scientist 22% (1.1M registrants)
- Student 13% (662K registrants)
- Other 7% (360K registrants)
Content Categories Trending Articles / Webinars / Virtual Events / Users
Health & Medicine: 11,445 / 5,446 / 406 / 830,753
Cell & Molecular Biology: 4,964 / 960 / 100 / 461,448
Technology: 4,675 / 455 / 65 / 410,769
Genetics & Genomics: 3,495 / 692 / 85 / 303,805
Microbiology: 3,501 / 613 / 58 / 277,371
Neuroscience: 3,951 / 464 / 44 / 298,820
Plants & Animals: 3,906 / 154 / 16 / 336,532
Earth & The Environment: 4,127 / 73 / 15 / 216,910
Cancer: 2,884 / 726 / 89 / 505,293
Clinical & Molecular DX: 3,067 / 744 / 117 / 325,861
Immunology: 2,717 / 830 / 90 / 239,250
Chemistry & Physics: 3,457 / 154 / 38 / 421,677
Drug Discovery & Development: 2,688 / 590 / 83 / 305,049
Space & Astronomy: 2,662 / 10 / 1 / 151,398 / 180,353
Cardiology: 1,947 / 146 / 33 / 271,615
Cannabis Sciences: 1,338 / 198 / 24 / 171,228
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Scientific Product Listings
Discover why Labroots’ product listings have become a favorite among digital advertisers since their introduction.
Get your products found online by prospective buyers and clients in the scientific industry. You’ll get the opportunity to highlight your catalog to a new, targeted audience with our comprehensive SEO-optimized scientific product database. With purchase of company product listings*, you will get a dedicated company page and, along with your product listings, the company page will be SEO optimized to improve searchability across the web. Additionally, your product listings will be marketed via our Labroots newsletters and on our social media pages.
*Company pages include all Labroots purchased products such as webinars, virtual events, eBooks, sponsored content, and now product listings.
How it works:
- Once purchased, a member of the Labroots marketing team will reach out to you with a list of instructions highlighting what is needed to get your products up on the website.
- Once the materials are coordinated, the Labroots team will work to get everything up in the database and run the product listings by you for your approval.
- Once approved, the products are pushed live, and we begin to coordinate the monthly social media posts. (Your newsletter inclusion is automatic).
Included in scientific product listings:
- Option of gated button, gated supporting documents, or both
- Real-time lead emails
- Product listing reports (monthly)
- Social media posts (monthly)
- Product listing highlights in newsletters (category dependent)
- NEW Inclusion in our Company Products newsletter sent to an interested and opted-in subscriber base
Select a product category, company, or featured product on the scientific product landing page.
After selecting a category, explore product listings or refine search filters.
Product pages support product images, descriptions, documents, reviews, and a customizable call to action.
Generate leads by gating your products supporting documents.
Customizable request information form.
Receive real-time emails on product leads.
Scientific company directory.
Company pages contain all of your products, webinars, events, news, and eBooks.
Third-Party Emails
Let us bring the party to you. A fan favorite, you can use Labroots’ opt-in email list to generate interest in your product or service.
With a detailed report featuring open rates, click rates, and specific clicks by URL, our emails are a great way to receive immediate leads and measurable feedback.
340,000+*
Emails / Day
2.38 Million*
Emails / Week
9.52 Million*
Emails / Month
20.4-24.6%
Average Open Rate
- Use our comprehensive Audience Selection form to target your audience based on geographic segment, work sector, specialty, job function, and our extensive keyword database.
- For the email content, you can either provide a ready-made HTML or .txt file with the HTML code, or content and an image, and we can custom build your email.
- Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval.
- Once approved, your email will be scheduled for deployment on the chosen date.
- One Third-Party Email distributed to purchased bucket size
- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
* We have recently optimized our database by archiving users who haven't engaged with our campaigns in the last 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
Target your
ideal
audience.
Banner & Text Advertising
Labroots has over 14.1 million annual views* - harness them!
Banner ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions.
With a wide range of digital advertising options, clients can rest assured that the size and diversity of our advertising network provides optimum marketing opportunities. Banners can be seen throughout our website and are a great way to promote to a broad, engaged audience. Whether images or animated GIFs we offer different banner sizes to accommodate your marketing needs.
- Select from a variety of sizes to fit various placements and needs, ensuring optimal visibility for your campaign.
- Choose the start date and duration for your banner ad to maximize its impact.
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*Need help creating your banner? Utilize the Labroots creative team for a custom banner.
- Once live, a member of the Labroots’ marketing team will send you a screenshot of your banner ad.
- Geography - reach users in specific countries, regions, or states
- Date/time
- Number of impressions
- Reporting*
- *These include data from the Labroots ecosystem where the banner ad was displayed.
- Billboard: 970 x 250 pixels, 320 x 50 pixels mobile
- Leaderboard: 728 x 90 pixels
- Super Leaderboard: 970 x 90 pixels
- Mobile Ad: 320 x 50 pixels
- MPU: 300 x 250 pixels
- Half-Page: 300 x 600 pixels
- Anchor Overlay 960 x 45 pixels, 320 x 50 pixels mobile
Text Ad Specifications
- Font: 14px; Open Sans or Helvetica; 600 Weight (Medium)
- Colors: Title #b6bd00 (Green); Description #666666 (Gray)
- Characters: 55-60 Total (Title + Description + Spaces)
Newsletters
17.8%
Average Open Rates*
10.7%
Average CTR Newsletter
145,813
Webinars & Virtual Event Newsletter Subscribers
142,961
General Trending Newsletter Subscribers
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots offers subscribers more than a dozen content-specific newsletters covering everything from Cardiology to Cannabis Sciences, Space & Astronomy to Clinical & Molecular Dx, and more! Category-specific trending newsletters feature the latest news and research within a specific category, while the General Trending Newsletter delivers the top science news and information across all categories. In addition to science news, the Webinars & Virtual Events Newsletter keeps our audience aware of upcoming webinars and virtual events, as well as those recently available for on-demand viewing.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 140,000 recipients - and promotes all our anticipated virtual learning opportunities.
- By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion of the email and can be delivered as a still image or animated gif with an embedded URL provided by you.
- Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in the Labroots General Newsletter, or in the Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
4.2%
Average CTR - General Trending Newsletter
4.3%
Average CTR - Category Specific Newsletter
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
LABROOTS FEATURED SOCIAL MEDIA PAGES *
| Category | |||
|---|---|---|---|
| Labroots | |||
| ↗ | ↗ | ↗ | |||
| Science Rocks | |||
| ↗ | ↗ | |||
| Earth & The Environment | |||
| ↗ | ↗ | |||
| Space & Astronomy | |||
| ↗ | ↗ | ↗ New | |||
| Microbiology | |||
| ↗ | ↗ | ↗ | |||
| Cardiology | |||
| ↗ | ↗ | |||
| Cancer Research & Oncology | |||
| ↗ | ↗ | ↗ | |||
| Genetics & Genomics | |||
| ↗ | ↗ | ↗ | |||
| Technology | |||
| ↗ | ↗ | |||
| Neuroscience | |||
| ↗ | ↗ | ↗ | |||
| Cell & Molecular Biology | |||
| ↗ | ↗ | |||
| Immunology | |||
| ↗ | ↗ | |||
| Plants & Animals | |||
| ↗ | ↗ | |||
| Clinical & Molecular Diagnostics | |||
| ↗ | ↗ | ↗ | |||
| Health & Medicine | |||
| ↗ | ↗ | |||
| Chemistry & Physics | |||
| ↗ | ↗ | |||
| Drug Discovery & Development | |||
| ↗ | ↗ | ↗ New | |||
| Cannabis Sciences | |||
| ↗ | ↗ | ↗ New |
eBooks
Whether we write it, or you do, eBooks are a unique way to share your long-form downloadable content to a targeted Labroots audience of your choosing.
- Fill out our eBook Preference Form with the information needed to create a successful eBook on the Labroots site.
- Within 3 business days a member of the Labroots team will confirm receipt of your form, schedule a kick-off call, and begin coordinating the design and production of your eBook.
- A highly collaborative project, once the final product is approved, the eBook will be launched on our website and available for download.
You provide the content (any desired copy and imagery) on our eBook Preferences Form, we turn it into something comprehensive and cohesive that will live on the Labroots site. It’s that simple!
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Materials are provided by you. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information shown as the “author.”
-
Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three X Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Let Labroots create your eBook’s content for you. After filling out the eBook Preference Form and gathering all of the necessary information needed to create a successful eBook, the Labroots team will begin writing the content. Periodic meetings will be set up to ensure the brand messaging is aligned with your vision, and content is approved as it is written.
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The content is written by the Labroots team. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information linked in the authorship attribution.
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Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three X Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Sponsored Content
700
Views
8
Likes
15
Shares
Labroots sponsored content articles have gained significant traction with our clients. Tap into the Labroots user database by sharing an article, written by you, in the Trending News section of the website. Sponsored content allows your branded message to engage with a new audience in a familiar and trusted environment. These articles offer a strategic opportunity to enhance the visibility of your company and products.
- Fill out our Sponsored Content Form to gather the necessary information for a successful Labroots Trending News article.
- Within 1-3 days, a member of the Labroots marketing team will send you the article link for approval.
- Once approved, your article will be scheduled for deployment on the decided date and shared in the relevant newsletters and on the corresponding Labroots social media pages.
- One article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Distribution in our general and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- One detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Sponsored Content Article Elements
Gated Sponsored Content
Generating leads through sponsored content is now more effective than ever with Labroots gated sponsored content. By placing a lead form in front of your content, you can leverage Labroots’ extensive audience to gain valuable insights into potential clients. This innovative approach not only increases your brand exposure but also helps you connect with high-quality leads.
- Fill out our Sponsored Content Form to gather the necessary information for a successful Labroots Trending News article.
- Within 1-3 days, a member of the Labroots marketing team will send you the article link for approval.
- Once approved, your article will be scheduled for deployment on the decided date and shared in the relevant newsletters and on the corresponding Labroots social media pages.
- After the article goes live you will receive three detailed leads reports at 2-, 4-, and 6-weeks.
- Gated content (provided by you) housed on the Labroots site and shared on Labroots Trending News, with detailed company information shown as the “sponsor”, and up to eight in-article links
- Content examples include articles, infographics, application notes, white papers, or preconstructed eBooks
- Name, email address, phone number, and dates accessed reader information are automatically collected (physical address available upon client request)
- Up to 3 additional customizable form questions
- Distribution in three General and three category-specific email newsletters three times over six weeks
- Distribution on Labroots and three category-specific social media pages three times over six weeks
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
- 3 Gated reports including name, email address, phone number, dates accessed, and custom question responses (reports offered at 2-, 4-, and 6-weeks)
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
Rich Content Campaign
Collaborate with the Labroots team to create high-quality branded content just for you. This is a unique opportunity for companies looking to develop customized content crafted by industry professionals. Utilize Labroots’ database of users by sharing an article or infographic, written and designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
- Fill out our Rich Media Content Form, gathering all necessary information to create a successful Labroots Trending News article or infographic.
- Within 3 business days a member of the Labroots team will confirm receipt of your form, schedule a kick-off call, and begin coordinating the design and production of your article or infographic.
- Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and corresponding Labroots social media pages.
- 1,500-word article and/or an infographic written by one of our specialist science writers and designed by a member of our creative design team
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner ad in 3 trending newsletters
- Distribution in General and three category-specific email newsletters
- Five Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Podcasts with Labroots
Connect, educate, and inspire with each episode, crafted by you, produced by us.
Amplify your scientific brand with a custom podcast series under the Labroots umbrella. Our podcast offering allows organizations to create engaging audio content that showcases their scientific innovations and industry leadership.
- End-to-End Service: We handle all aspects of production, from initial concept development to final edits and distribution.
- Custom Branding: Tailor each episode to reflect your brand’s voice and objectives, from thematic content to featured guests.
- Strategic Placement: Your podcast will be hosted on the Labroots platform, benefiting from our SEO and marketing, maximizing reach and impact.
- Promotional Expertise: Leverage Labroots’ 5 million registered users with our tailored marketing package, designed to target your ideal listeners.
- Reporting and Analytics: Gain insights through listener engagement metrics to continuously refine and enhance your series.
Digital Advertising Trial Packages
Labroots Digital Trial Packages are an ideal way to sample our diverse range of digital products or digital products and webinars. The adjustable Digital Trial Packages allow you to explore which Labroots products provide the best ROI for your company, content, and campaign.
- 1 Webinar
- 1 Banner Ad for 1 Month
- 5 Newsletter Sponsorships
- 1 Email Blast to 10K Recipients
- 5 Social Media Posts
- 3 Sponsored Articles
Target your ideal audience.
Request Info
Rate Card
Social Media
2.53 Million+
Total Followers
6,191
Average Reach*
10,834
Average Impressions*
86
Average Link Clicks*
Social media can feel like the Wild West of digital marketing, but this isn’t our first rodeo. When you team up with Labroots for a social media post, you can reach your ideal audience in a unique and engaging way. Labroots has more than 2.53 million followers across our varied social media pages, with more than a dozen topic-specific accounts/pages, allowing advertisers to craft content and posts that resonate with their desired audience. Labroots followers are extremely engaged, with an average monthly post reach of over 138,273, receiving more than 10,500 engagements across all accounts.
How it works:
One Labroots Social Media post includes:
Facebook Carousel Ad
Upgrade to a Carousel Ad
Carousel ads can be a great resource to showcase multiple images (speakers, products, upcoming events, etc.) with detailed information under each image, including headlines, link descriptions, and image specific URLs on Facebook.
One Carousel Ad Includes: