Labroots 2023 In Review
In 2023, Labroots continued its remarkable journey in scientific networking and virtual events, building upon the incredible milestones of the previous year. As we celebrated our 15th anniversary, the enduring spirit that has driven us since our inception in 2008 remained as vibrant as ever. Labroots stands firmly at the forefront of scientific social networking and virtual events, a testament to the dedication and visionary leadership of our team and founders, Greg and Don Cruikshank.
This year's retrospective proudly highlights our continued commitment to innovation, featuring new products that have further enriched our offerings. Our engaging virtual events, graced by a roster of exciting speakers, have brought together scientists from across the globe to explore cutting-edge research and discoveries. As we reflect on our 15-year journey, it becomes evident that Labroots has adapted and thrived in the evolving virtual event landscape. Our unwavering dedication to uniting scientists worldwide and providing them with opportunities to share their research and expertise remains steadfast, guiding us into a future brimming with possibilities.
Labroots Partners with Chati
One of the biggest highlights of 2023 is Labroots partnership with Chati, a leading virtual event platform. Labroots, known for its extensive network of scientists, researchers, and medical experts, regularly hosts webinars and virtual conferences that foster learning and networking. The partnership with Chati, renowned for its 20+ years of experience in digital event creation, aims to elevate these digital experiences to new heights.
The union combines Chati’s innovative virtual event technology with Labroots’ vast scientific community. The partnership not only emphasizes innovation and learning but also highlights a shared commitment to enhancing knowledge sharing and advancing scientific collaboration on a global scale. Stay tuned for further partnership announcements about upcoming features, projects, and events.
If you’re interested in hosting an event outside of the science space, contact a Chati sales rep here.
Featured Products of the Year: Gated Sponsored Content & Company Product Listings
2023 saw the addition of innovative new products to Labroot's digital marketing repertoire. Two products that stood out to clients were Gated Sponsored Content and Company Products Listings. Gated Sponsored Content, a revolutionary lead generation solution, leverages the popularity of our Sponsored Content format. Additionally, Company Product Listings have transformed how companies showcase their offerings on the Labroots website. We're excited about how these cutting-edge products will continue to drive success and connections in the years ahead.
Gated Sponsored Content
A standout product of 2023 is our Gated Sponsored Content, an innovative solution that harnesses the popularity of our Trending Science News Sponsored Content placements for high-quality lead generation. Clients can 'gate' various content types, such as infographics, videos, articles, white papers, and scientific notes, capturing valuable leads while gaining insight into their target audience. This feature streamlines the process by offering a Sponsored Content Form, custom lead form creation, and post-deployment lead reports at 2-, 4-, and 6-weeks. Gated Sponsored Content informs, engages, and opens doors to meaningful connections and business growth, underlining our commitment to innovation and client success.
Company Product Listings
Another popular product in 2023 was our Company Product Listings, allowing companies to showcase their product catalogs to a targeted audience on a dedicated company page. Company pages are inclusive of all Labroots purchased products, including webinars, virtual events, sponsored content, and more. This page, along with your product listings, is SEO optimized to enhance your visibility on the web. Your products are also actively marketed through our Labroots newsletters and across our social media platforms, ensuring a wide reach.
The features of the Company Product Listings are designed to maximize your engagement and lead generation. They include options like gated buttons, real-time lead emails, and monthly reports on product listings. Additionally, your products are highlighted in our newsletters (depending on the category) and receive monthly social media posts, boosting their visibility.
New Products
2023 marked Labroots’ 15th year in the scientific social networking landscape, but it also marked continued growth, as well. In 2023, we proudly introduced new webinar packages, digital advertising trial packages, and custom trial packages that will enable researchers, academics, and business leaders to diversify their virtual portfolio for years to come.
Webinars, Go Virtual
Webinars are an exciting way to network and build connections. While webinars have been around for a few decades, they have continued to improve to address the evolving digital landscape. This is why Labroots spent 2023 making some exciting changes to how webinars are planned, promoted, and executed. This includes our new Webinar Packages, which enables academics, researchers, and business leaders to create a virtual event out of a webinar series. Through this new feature, customers can purchase a single webinar or up to 20 webinars at a time, which come with a myriad of promotion and marketing tools to help build the most impactful webinar possible.
Versatile Trial Packages
The Labroots Digital Advertising Trial Package has been a fan favorite for many years, so in 2023, we decided to add a few more trial package options to our media kit. Now, customers can not only test drive digital advertising products, but also one of Labroots most popular products, which are webinars.
Digital Media & Webinar Trial Package
The ideal offering for any company interested in trying a webinar and a mix of digital advertising opportunities.
INCLUDES:
1 Banner Ad for 1 Month
5 Newsletter Sponsorships
1 Email Blast to 10K Recipients
5 Social Media Posts
3 Sponsored Articles
Webinar and Virtual Event (WAVE) Trial Package
Virtual event sponsorships and webinars are a unique way to generate quality leads, this trial package allows you to try out each opportunity to see what works best.
INCLUDES:
1 Webinar
2 Virtual Events (get to choose)
2 Virtual Event Booths OR Track Speakers OR 1 Virtual Event Booth & 1 Track Speaker
Digital Advertising Trial Package
The tried and true, this trial package is the original and most popular.
INCLUDES:
1 Banner Ad for 1 Month
5 Newsletter Sponsorships
1 Email Blast to 10k Recipients
5 Social Media Posts
3 Sponsored Articles
Custom Trial Packages
If there’s anything we’ve learnt in the past few years, it’s to be flexible. Looking to sample a few things? Contact the Sales Department and we’d be happy to help piece something together for your company.
New Event Features
Along with new products, Labroots spent 2023 introducing new features to our platform that we are confident will enhance the scientific social networking community for years to come. Most notably, we proudly introduced a myriad of features on our Chati platform, including ChatiConnect Video Chat, custom templates and 3D environments, gamification, virtual exhibit halls, sponsorship, and much more! Through these new features, Chati was able to expand its reach to a much broader audience, including healthcare, academia, IT/technology, and government agencies, just to name a few.
Unforgettable Keynote Presentations
In 2023, Labroots was thrilled to host globally recognized industry and academic experts from various disciplines as keynote and featured speakers at our virtual event series. With diverse areas of specialization and expertise, we'd like to spotlight a selection of the remarkable speakers who graced our events during the past year.
Drug Discovery & Development
Kevin Pfleger, MA, PhD, FBPhS - Director, Biomedical and Health Innovation, The University of Western Australia and WA Life Sciences Innovation Hub; President, Australasian Society of Clinical and Experimental Pharmacologists and Toxicologists (ASCEPT); Head, Molecular Endocrinology and Pharmacology, Harry Perkins Institute of Medical Research (Centre for Medical Research, The University of Western Australia); Deputy Director & UWA Node Leader, ARC Centre for Personalized Therapeutics Technologies
Neuroscience
Marco Prado, Pharm, MSc, PhD - Canada Research Chair in Neurochemistry of Dementia; Scientist, Robarts Research Institute; Professor, Department of Physiology and Pharmacology and Department of Anatomy & Cell Biology, The University of Western Ontario; Deputy Editor in Chief, Journal of Neurochemistry
Laboratory Automation
Dino DiCarlo, PhD - Armond and Elena Hairapetian Chair in Engineering and Medicine, Professor and Vice Chair of Bioengineering, Professor of Mechanical Engineering, California NanoSystems Institute, Jonsson Comprehensive Cancer Center, University of California, Los Angeles
Bioprocessing
Baley Reeves, PhD - Interim Director, National Center for Therapeutics Manufacturing, Texas A&M Engineering
Cannabis Sciences
Robert T. Hoban - Corporate and M&A Attorney, Co-Chair Cannabis Industry Group, Clark Hill
Genetics Week
Dr. Howard L. McLeod, FASCO, FCCP - Medical Director, Precision Medicine, Professor of Pharmacy and Medicine
Daryl Pritchard, PhD - Senior Vice President of Science Policy, Personalized Medicine Coalition (PMC)
Stephen Little, PhD - Founder, Yourgene Health
Robert C. Green, MD, MPH - Professor of Medicine (Genetics), Harvard Medical School, Director, Genomes2People Research Program / Preventive Genomics Clinic / Population Precision Health at Ariadne Labs, Mass General Brigham, and Broad Institute
Microbiology Week
Ivan Zanoni, PhD - Associate Professor of Pediatrics, Boston Children's Hospital Chair in the Field of Immunology, Harvard Medical School, Research Faculty, Division of Immunology, Division of Gastroenterology, Boston Children's Hospital
Gaya K. Amarasinghe, PhD - Alumni Endowed Professor of Pathology and Immunology, Division of Laboratory and Genomic Medicine, Department of Pathology and Immunology, Washington University School of Medicine
Nischay Mishra, PhD - Assistant Professor, Epidemiology, Center for Infection and Immunity, Columbia University
Cell Biology
Danilo A. Tagle, PhD - Director, Office of Special Initiatives, National Center for Advancing Translational Sciences, National Institutes of Health
Paolo Neviani, PhD - Director and Founder, Extracellular Vesicle Core Children's Hospital, Los Angeles
Cancer Research & Immuno-Oncology Week
Li-Ming Su, MD, FRCS (Glasg) - Secretary General, Endourological Society, Pete and Carolyn Newsome Professor of Urologic Oncology, Chair, Department of Urology, University of Florida College of Medicine
Vipul Patel, MD - Medical Director, AdventHealth Global Robotics Institute, Medical Director, AdventHealth Cancer Institute Urologic Oncology Program, Professor of Urology, University of Central Florida
Curtis J. Henry, PhD - Deputy Associate Director of Diversity, Equity, Inclusion, and Access (DEIA), The University of Colorado Cancer Center, Associate Professor of Immunology & Microbiology, The Margaret Turley Grohne Chair in Translational Cancer Research
CRISPR
Xingyu Jiang, PhD - Chair Professor of Biomedical Engineering, Southern University of Science and Technology
Testimonials
Labroots stands on the shoulders of the scientists and life sciences companies we work with to produce and provide our audiences with quality, educational content. We are grateful each year to see glowing reviews for the services we provide.
WOW, where do I start, working with Labroots is just so easy. The CTR for emails are always well above our targets and the team works tirelessly to get them out on the date that I need it. Anytime I have a special request the team works to help me achieve my goals. We are very pleased with the results from not only emails but all of the other projects that we work on with Labroots: webinars, social posts, symposiums, as well.
Rennae Hanson
Marketing Operations Manager
Thermo Fisher Scientific
“I love working with Labroots, you are all very supportive and professional. Looking forward to continuing our partnership.”
Betty Yuen-Torres
Marketing Communications Manager
Leica Microsystems
“I sponsored a virtual event through Labroots called Genetics Week. Based on previous sponsorships, I had come to expect a certain level of quality within the virtual environment. I’m happy to say that this new platform, Chati fulfilled those expectations and then some!
Within the Booth itself, the Chati platform offers a more realistic and engaging view- dimensionality and depth not experienced before. And like the Auditorium, I didn’t have any issues with speed on accessing content such as literature or watching videos.”
Geoffrey Cassell
Senior Market/Business Development Manager
Thermo Fisher Scientific
“I chose to work with labroots because of past experience, subscriber database, ability to manage poster sessions, booth, and sessions. No question about it, working with Christy and Brett and the rest of the production team was amazing! They were true partners throughout the process and were exceptionally competent, flexible, responsive, and a pleasure to work with. Working with Labroots exceeded my expectations.
You should definitely take a look and explore the platform. Also compare what the platform provider does on your behalf to brand and customize the user experience. Many platforms leave a lot of this to the brand/planner to do on their own. Labroots does it all for you, saving you lots of time and frustration.”
Kimberly Scott
Genomicom
Top 5 Most Read Trending News Articles
In 2023, Labroots continued its journey on raising the bar for their Trending News articles and viewership, overall. This was accomplished by its strong team of freelance writers, a number of which have been with Labroots for several years, while also successfully concluding 2023 with its first full year having a full-time writer. This resulted in some of the best viewership traffic in the company’s 15 years in the scientific networking community. Below are the top 5 most viewed Trending News articles in 2023.
An Artificial Sweetener Dampens Immune Cell Responses (Immunology)
Author: Carmen Leitch (Labroots Writer 2016 – Present)
Summary: A study led by researchers from The Francis Crick Institute used mice to investigate whether the familiar food and beverage artificial sweetener, sucralose, could be harmful, or even beneficial, to the immune system.
Limited Supply of Cancer Drugs and the Impact on Patient Care (Cancer)
Author: Dr. Katie Kokolus (Labroots Writer 2021 – Present)
Summary: A March 2023 U.S. Senate report highlighted the growing list of cancer drugs that are in limited supply, along with the potential reasons behind the shortages.
Will the Supervolcano in Yellowstone Erupt Soon? (Chemistry & Physics)
Author: Dr. Kristina Punzi (Labroots Writer 2022 – 2023)
Summary: An international team of researchers used seismic tomography to examine the potential for the super volcano at Yellowstone National Park to erupt in the near future, with the results determining that no eruption will happen anytime soon.
Espresso Prevents Alzheimer's-related Tau Protein Clumps from Forming (Neuroscience)
Author: Annie Lennon (Labroots Writer 2019 – Present)
Summary: Researchers examined the potential for espresso coffee ingredients to have positive impacts on Alzheimer’s disease (AD) and Parkinson’s disease (PD), with the results opening the doors for developing future treatments against the AD and PD.
Earth's Inner Core Gets New Layer from Seismic Waves Discovery (Earth & The Environment)
Author: Laurence Tognetti, MSc (Labroots Writer 2021 – Present)
Summary: Two researchers from The Australian National University analyzed seismic wave data to determine that the Earth’s inner core experienced a major event sometime in the Earth’s past that altered the inner core’s crystal structure, essentially giving it a newly discovered layer.
Top 3 Infographics of 2022
2023 saw Labroots continue its long history of providing educational and insightful infographics, enabling audiences from all backgrounds to embrace science visually. Infographics were curated monthly, and below are the top 3 most viewed infographics of 2023.
CAR T Cells: A New Approach to Treating Cancer
Author: Dr. Katie Kokolus (Labroots Writer 2021 – Present)
Summary: How can medical practitioners use a patient’s chimeric antigen receptor (CAR) T cells to combat cancerous tumors? What are the potential side effects of this treatment method, and what further research is required to better understand its applications?
All About Microbiomes
Author: Carmen Leitch (Labroots Writer 2016 – Present)
Summary: What are microbes? Where are they found in both nature and the human body? What are their functions and how do they develop? What diseases are caused by microbes and how do microbes interact with the environment?
Fossilization 101
Author: Laurence Tognetti, MSc (Labroots Writer 2021 – Present)
Summary: Dive into the world of fossils as Labroots asks: What is fossilization? How do fossils form? Why study fossils? Who studies fossils? Could we find fossils on other planets?
2023 Labroots Scholarship Recipients
In 2023, Labroots continued its commitment to supporting the next generation of scientific talent through a range of prestigious scholarships designed for undergraduate and graduate students. These scholarships included the Undergraduate Back-To-School Scholarship, the Graduate Research Scholarship, the Summer Research Scholarship, and the Travel Scholarship. The competition was intense, but now it's time to celebrate and showcase the outstanding achievements of our 2023 Labroots Scholarship winners!
2023 Labroots Summer Research Scholarship Winner: Anvi Surapaneni - third-year Biochemistry major at the University of Southern California
2023 Labroots Undergraduate Back-To-School Scholarship Winner: Aishwarya Satheesh-Kumar, third-year Biology major at the University of Texas at Austin.
2023 Labroots Graduate Research Scholarship Winner: Toyin Openibo - first year Ph.D. Student at Virginia Commonwealth University studying Pharmaceutical Engineering.
2023 Labroots Travel Scholarship Winner: Sterly Pauliscat - West Virginia University (WVU) Industrial Engineering Student.
RECENT POSTS
