Best Practices Guide: Third-Party Emails with Labroots

From advanced audience targeting techniques and content strategy, to technical considerations and scheduling nuances, we cover every aspect crucial for successful email marketing with Labroots. This guide is tailored to harness the full potential of Labroots' third-party email capabilities, ensuring your messages not only reach the right audience but also resonate and inspire action.  

Audience Targeting and List Management 

• Refined Audience Selection: Utilize Labroots' comprehensive audience selection form more effectively by targeting by geography, work sector, specialty, job function, and keywords. 
• Suppression List: Along with your completed audience selection form, you may provide Labroots with a suppression list to be applied to your target audience. 
• Audience Size: At Labroots, we typically see that emails with cap sizes of 25,000 or less tend to perform better. 

Content Strategy and Design 

• Content Relevance and Brevity: Focus on creating content that is not only short and simple but also highly relevant and personalized to the audience segment and include an eye-catching banner or other imagery at the top of your email. 
• Links: Limit the number of links within the email content to help reduce spam filter activity, prevent bots, and other security measures. 
• Subject Line Optimization: Implement A/B testing for subject lines to identify what resonates best with your target audience, increasing open rates. 
• Brand Consistency: Maintain a consistent tone and branding across all email campaigns, including the use of branded templates and signature styles. 
• Effective Calls to Action: Design a clear and compelling CTA within the email, we recommend only 1 in the email to help with conversion. 
• Social Media Integration: Include links to your social media pages to increase customer loyalty across all channels. 

Technical and Format Considerations 

• Responsive Design: Ensure all emails are optimized for mobile devices, considering the large percentage of users accessing emails via smartphones. 
• HTML and Design Best Practices: Maintain a width of 600 pixels for emails and prioritize above-the-fold content. Regularly update HTML templates to avoid compatibility and rendering issues. While we do our best to help fix HTML errors and issues, our team cannot be responsible for editing client HTML files to resolve formatting and rendering issues. 

Scheduling and Timing 

• Optimal Scheduling: Analyze historical data to determine the best day and time for sending emails, considering different time zones. 
  • Date: We will work with you to find the most suitable time to schedule your email based on availability and preferred times. 
  • Time: We recommend that your audience receive your email between 7am – 11am. Most studies conclude that 10am is the most ideal time. However, email deployment times are subject to your audience’s region and accompanying time zone which we will factor in if specifically noted. Please note our office operates out of the Pacific Standard Time Zone. 
  • Frequency: In accordance with your metrics and bucket size, determine the frequency you would like to schedule e-blasts and whether you would like your recipients to be randomized or duplicated from a previous email. 
• Event and Holiday Planning: Strategize email campaigns around holidays and special events, customizing content to leverage these occasions. 

Submission and Feedback Process 

• Streamlined Submission Form: Use Labroots' online form for submissions, ensuring all materials are provided a week before the scheduled deployment. If you need access to this link, please contact your marketing lead at Labroots. 
• Submission Process:  
  • Due Date: Materials for your e-blast with Labroots are due one week before your scheduled deployment. Due to a high volume of submissions, we ask that you let us know if you need to reschedule your e-blast more than 72 hours in advance.   
  • Approvals: Once we receive your completed submission form, we will send you a test email. Upon approval, we will schedule for deployment.   
• Post-Deployment Analytics: After your email has successfully deployed, we will send you a full report within 7 business days. 

Additional Services and Support 

• Custom Email Design Service: Labroots offers custom email designs for $150 per hour, aiding clients who require more specialized email layouts and formats. 
• Client Support and Guidance: Labroots provides ongoing support and advisory services for clients, free of cost, to continuously improve their email marketing strategies.

Global Email Privacy Regulations 

Here at Labroots, we recognize email marketing as a powerful tool for businesses to engage with their audience. But, in an era of heightened data privacy concerns and stringent regulations, it's essential to navigate the landscape carefully, especially when targeting regions with email privacy regulations. Understanding global regulations and along with our personal email best practices can make all the difference in the success of your Labroots email campaigns. 

While the General Data Protection Regulation (GDPR) has become a widely known form of data privacy regulation outside of the US, it is not the first of its kind. Introduced in 2018, GDPR regulates information privacy for the European Union. This legislation joins a host of other forms of data privacy laws around the world, with many major populous nations having their own form of regulations: 

• CASL - Canada 

• LGPD - Brazil 

• PECR - the United Kingdom 

• DPF - the African Union 

• ITA - India 

• DSL and PIPL - China 

• PIPA - Korea 

• APPI - Japan 

• The Spam Act 2003 - Australia 

These laws cover consent, data protection, breach notifications, and unsubscribe options, for their citizens, among other requirements. 

The stringent requirements of national data privacy laws stem from the proliferation of spam emails and the growing demand for greater control over personal data. In fact, 48% of emails sent in 2022 were spam, and an estimated 3.4 billion spam emails are sent every day. It’s no wonder users and corporations alike are keen on safeguarding their inboxes and data privacy via robust spam filtering and security measures. 

At Labroots, we want our clients to continue utilize our audience base to the best of their ability, while also keeping in mind the ever-changing landscape of email marketing, especially when targeting areas of the world outside of the United States. 

Conclusion 

The landscape of email marketing around the globe is evolving, driven by stringent data privacy regulations and the imperative to combat spam. As such, marketers must prioritize compliance with data privacy laws to maximize the efficacy and impact of their email campaigns. By striking the right balance between regulatory adherence and creative engagement, businesses can forge meaningful connections with their audience while respecting their privacy rights.