The research examined people who have high levels of behaviors and thought processes typically associated with autism. According to co-author Dr. Martin Doherty, from UEA's School of Psychology, "People with high autistic traits could be said to have less quantity but greater quality of creative ideas. They are typically considered to be more rigid in their thinking, so the fact that the ideas they have are more unusual or rare is surprising. This difference may have positive implications for creative problem solving."
Previous studies that used the same tasks showed that most people use simple, undemanding strategies to produce the obvious answers first. Then, according to the article, “they move on to more cognitively demanding strategies, and their answers become more creative.” According to the new research, people who have high autistic traits go directly to these more difficult strategies for finding a solution.
As Dr. Doherty explained, "People with autistic traits may approach creativity problems in a different way. They might not run through things in the same way as someone without these traits would to get the typical ideas, but go directly to less common ones. In other words, the associative or memory-based route to being able to think of different ideas is impaired, whereas the specific ability to produce unusual responses is relatively unimpaired or superior."
Doherty believes that the research addressed an apparent paradox: that in a condition characterized by restricted behavior and interests, some of the best known people with autism seem to be unusually creative. The research could help scientists to understand more about the relationship between autistic traits and how the brain adapts to problem solving in the general population.
What is creativity? According to researchers at the BI Norwegian Business School, “Creativity can quite simply be defined as the capacity to come up with new ideas to serve a purpose. Creativity is thus one of the most important sources of renewal. Creativity contributes to innovation and improvements in working life, commerce and industry. No wonder employers want creative employees in areas where it is essential to come up with proposals for new products and services, and new ways of doing things.” In an article in Science Daily in 2013, the researchers tried to come up with a profile of creative people.